Technology has transformed healthcare in many ways but it has done little to make life simpler for the patient.

Nurse navigation software, empowering  patient, provider, and administrator alike, has recently evolved to address this need. Onco, a long-time client of ours with expertise in cancer registry software and EMR integration, invited us to help develop a new brand for an offering in this field, Nextpath.

We worked closely with Onco’s marketing team to develop a brand positioning, communication platform, and identity system—interviewing users, reviewing client-provided research, and conducting our own secondary research and competitive analysis. Theme: The way forward, complementing the brand name and signaling the future of healthcare.