In the life sciences, you’ll find some of the most transformative technologies of our time. They’re also some of the most complex.

Integrated launch campaign for Fortem

The film from which disposable “bags” are made is a critical but often overlooked component of single-use bioprocess technology. To address the inefficiencies of deploying multiple varieties, GE created one platform film, built for bioprocess.

Developing a compliant film that works across the entire single-use production train, with its many specialized bags, is no easy task. It requires in-depth understanding of material science, application performance, and security of supply, along with a substantial financial investment in the future.

How do you wed these four complex topics together into one simple story? We immersed ourselves in the details and came up with a theme that plays off the name of the film, Fortem (Latin for strong): The many strengths of one film. To present the film as hero, we shot it in close-up and, to add a human touch, we showed it being manipulated by hand.

Ideas. Content. Design.

Here’s some of the other work we’ve done as a long-time partner agency of GE. It ranges from one-off tactical communication pieces such as sell-sheets and brochures to integrated strategic campaigns with many different components.