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THE TEAM
Youlian Avramov
Creative Director
Raised in Bulgaria, Eastern Europe, Youlian first mastered the propaganda and then he jumped the Iron Curtain to explore the world. He lived in Africa for 3 years, traveled around Europe, and in 1997 settled in New York.
His advertising career started almost 20 years ago, when he first worked on Astra Zeneca, KFC and Coca Cola, brands that had just arrived in post-communist Eastern Europe. Later in New York he worked as art director and graphic designer for JWT, Deutsch and Keyes Martin. He also served as advertising director for InfoUSA. Bitten by the entrepreneurial bug, he founded East House Creative.
He has won multiple advertising awards.
Brand Experience: Astra Zeneca, Avon, Coca Cola, Coldwell Banker, GE Healthcare, Johnson & Johnson, McGraw-Hill, NKF, Caesars Atlantic City, Chestnut Investment, and more.
John Gingerich
Account Director
John has over 20 years of experience in marketing and design. A Pennsylvania childhood — filled with high-concept Halloween costumes, neighborhood newsletters and extensive pet collecting — melded into a Penn State Degree in Art/Graphic design.
After agency stints in Ft. Lauderdale and DC, John had his own design and marketing firm servicing clients from various fields: foodservice, telecommunications, financial publishing, direct mail ... and more direct mail. The lure of Southern California’s balmy weather beaconed, and John deepened his marketing and branding chops at a prominent Santa Monica branding firm from 2005-2009.
After moving to NYC in the summer of 2009, he settled in to East House Creative, where he is able to draw on his conceptual, strategic and client-service background on a daily basis.
Brand Experience: Kiplinger Washington Editors, Sprint, MCI, Bell Atlantic, Qualcomm, Occidental Petroleum, Pierce Foods (a division of ConAgra), GSA, FEMA, National Banker’s Association, DineEquity (parent company of IHOP and Applebee’s), Time-Life Books & Music, and more.
Silvia Dimitrova
Senior Graphic Designer
Silvia has a degree in education, but her dreams led her to design and creative pursuits. Prior to coming to the US, she ran her own women’s apparel design studio in Bulgaria’s capitol city, Sofia. Her fashion design experience developed into an award-winning graphic design career. She’s worked at The National Kidney Foundation, CBK Group Advertising, Montage Media and InfoUSA.
Silvia brings over 10 years of graphic design and creative experience working with publishing, financial, pharmaceutical and non-profit clients. She knows what clients need, and the fastest, most efficient way to deliver it. Her extensive design experience includes collateral materials, direct mail, reference and educational literature.
Brand Experience: GlaxoSmithKline, National Kidney Foundation, Spencer Savings Bank, Wyeth, Watson Nephrology, Amgen, GE Healthcare, McGraw-Hill, Coldwell Banker, and more.
Darko Stanicic
Art Director/Graphic Designer
A 15-year veteran of the advertising and publishing worlds, Darko has helped create and design more than 20 separate periodicals. He also has the distinction of being the former editor-in-chief of Maxim magazine in Serbia. Why he ever gave that job up, we’ll never know.
As quick with a smile as he is with a mouse, Darko wears many hats at East House. In addition to helping manage workflow and creative output, he’s always the first one to volunteer to supervise any and all modeling shoots. A truly selfless employee indeed.
Brand Experience: HP, Microsoft, Siemens, Adobe, Budget, Diners Club International, PIC Corp., GE Healthcare, McGraw-Hill, and more.
Craig Franklin
Art Director
Craig views Advertising as a form of art. And like all great art, he feels the most compelling work comes out of a passion for it. We call him “The Professor” due to his teaching role at the CUNY. Craig is one of those rare individuals who takes as much pride in expanding the minds of his students as he does in corrupting them.
Brand Experience: Subway, Monster.com, Revlon, Tommy Hilfiger, Mitchum, Aussie, K-Swiss, Hasbro Toys.
Meet our mascot

Manneken Pis, or as he sometimes likes to be called, Petit Julien. He’s very popular in the city of Brussels, where you’ll run into him a lot.
Legend has it that sometime during the 14th century, Brussels came under siege by a foreign power. Fighting valiantly, the city held its ground for days on end. At one point, the attackers began placing explosives around the city walls. Fortunately, a small boy named Juliaanske happened to overhear their plans. Springing into action, he urinated on the burning fuse, thus saving the city.
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